Why Your Business Needs Great CRM

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With more powerful and advanced technology continuously emerging, standing out in the eye of the customer has become a unique challenge these days. Great technology alone doesn’t set you apart anymore; consumers and business buyers alike have gotten more buying power today than ever before. Thanks to digital disruptors, such as Amazon and Netflix, buyers expect you to know them, automatically suggesting the next show to watch or next purchase to consider barely after completing the last. Customers have gotten used to this type of AI-driven technology, and have become used to high-convenience service technology – regardless of whether you’re …

Six CRM Predictions for 2017

Yet another set of CRM predictions… It is that time of year, where every analyst, “thought leader” and blogger starts pumping out their top predictions for the coming year. Usually, these are safe, boring add-ons to perennial topics of discussion and/or an exercise in buzzword bingo. But I do believe that this year, we are actually going to see the beginnings of some serious shifts in the CRM market. The general advancements in key technology areas like Internet of Things (IoT) and Artificial Intelligence (AI), coupled with the press for more modernization among legacy CRM users, will be causing a …

Sunday Business Post Article December 2016

SBP December Cover

Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.” According to Daniel Heck, senior director of marketing, EMEA, at SugarCRM: “There is a myth across industries that all the leading CRM providers are the same and it doesn’t really matter who you choose — this is simply not the case.

How to Integrate SugarCRM with Alfresco for Better Document Management

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Every business looking to take its next step heavily hinges upon two things- customer management and document management. Both are massive undertakings and more often than not becomes a smart way to identify pros from amateurs. Luckily we have software tools to handle both managements. We have got SugarCRM, the most popular customer relationship management tool, and we have Alfresco, one of the most popular document management and enterprise content management tool available. They are two different tools with different capabilities but there are ways they get together to give you something never tasted before.

SugarCRM Wins ISM Top 15 CRM Enterprise Software Award

CUPERTINO, Calif. – June 10, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that Sugar® was selected by ISM Inc., customer-centric strategic advisors, as a Top 15 CRM Enterprise Software Award winner. After intensive testing and evaluation by the ISM Software Lab, Sugar emerged as a leader in its category — and an innovator in the fast-paced and growing CRM industry overall. Each software nominee was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, …

SugarCRM Reimagines CRM from the Customer Perspective

Fuses Customer Journey with CRM to Help Companies Connect With Their Customers i2i – Individual to Individual Share this Post SugarCon 2015, SAN FRANCISCO, Calif. – April 21, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today became the first CRM software provider to fuse Customer Journey Mapping with CRM to close the gap between understanding customers and taking the actions that make customer relationships extraordinary.