5 steps to manage the customer journey for B2B success

Dice b2b success

Studies show that customers who experience consistently positive interactions with a company are likely to buy from that company again, and again. For example, a recent McKinsey report states that 70% of buying experiences are based on how the customer feels they are being treated. And, 55% of customers would pay extra to companies to guarantee better service, according to Defaqto Research. Conversely, a customer is 4 times more likely to defect to a competitor if the problem is service-related than it is price or product-related(1). So, how can you get started building a customer-centric organisation that consistently creates extraordinary …

7 things you can do with Sugar 7

Sugar is one of the most used CRM applications on the planet. The application has spawned countless books, web sites, blog posts and tweets about interesting things one can do with the platform. This session will save you the time of trolling the web for interesting ideas about how to use Sugar and distill 7 of the coolest things you didn’t know you could do with Sugar. Share this Post

SugarCRM Reimagines CRM from the Customer Perspective

Fuses Customer Journey with CRM to Help Companies Connect With Their Customers i2i – Individual to Individual Share this Post SugarCon 2015, SAN FRANCISCO, Calif. – April 21, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today became the first CRM software provider to fuse Customer Journey Mapping with CRM to close the gap between understanding customers and taking the actions that make customer relationships extraordinary.

SugarCRM launch Sugar7, Clint Oram speaks with BrixCRM about the 4 year journey

BrixCRM interview Clint Oram SugarCRM co-founder and discuss the four year journey to the release this month of Sugar7. Brix have worked on large scale deployments of SugarCRM including the Dutch Police with over 2000 users. BrixCRM are a member of the European SugarCRM Alliance, along with Provident CRM, Synolia, OpenSymbol and DRI.    

Sales Force Automation a Top Priority? SugarCRM Should be on Your CRM Short List

Last week, analyst group Gartner released its “2013 Magic Quadrant for Sales Force Automation” and this year, it has named SugarCRM a visionary in the category[1].  In case you’re wondering, Gartner defines Sales Force Automation (SFA) as “applications [that] support the automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals.” Here’s what the 2013 Magic Quadrant looks like:   According to the report, “Visionaries are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging/changing sales needs, and move the market ahead into areas where it hasn’t yet been.[2]” SugarCRM has …