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Create customers for life

Partners for almost two decades, we’re proud to be SugarCRM’s #1 European Reseller and Implementation Partner. You’ll join over 2 million people worldwide who trust SugarCRM to help them build loyalty, by going above and beyond customers’ expectations.

Uniting Marketing, Sales, and Service for Growth

An intelligent customer experience platform, SugarCRM, connects sales, marketing, and service teams by automating tasks to allow them to focus on boosting productivity, business growth, and engaging customers. The platform combines data unification, data augmentation, and AI-based analysis to create an integrated customer solution that uncovers actionable insights across every stage of the customer journey.

SugarCRM is a modern and robust cloud platform that uses AI and machine learning to analyse prospects, customer preferences, and behaviours, delivering valuable insights for your business. You can easily customise and complement your solution with various add-ons and third-party apps on SugarOutfitters.

By letting the platform do the work, you can achieve high-definition customer experience (CX) and get a clear picture of each customer, helping your organisation reach new levels of performance, success, and ROI. SugarCRM automatically finds cross-selling opportunities, at-risk accounts, lead scores, and more, ensuring that your experience matches your expectations.

With SugarCRM, your teams can focus on delivering an excellent customer experience. It’s that simple!

The Sugar platform is a highly flexible, scalable and extensible framework for marketing, sales and customer service solutions

  • Robust cloud infrastructure
  • AI-powered predictions
  • Comprehensive configuration and APIs
  • Low-code enablement

Unlock success and let the platform do the work

When it comes to implementing and customising a CRM system, it is essential to have a knowledgeable and experienced team by your side. That’s where we come in! Our team of experts has extensive experience in tailoring SugarCRM to meet the specific business needs of our customers, ensuring that the platform aligns perfectly with their workflows and objectives.

We’re here for you every step of the way, from the initial setup to ongoing support, to ensure that you’re getting the most out of your investment. As a SugarCRM Elite partner, Provident CRM has met the most rigorous certification standards, showcasing our expertise and proficiency in delivering top-tier solutions. We understand that navigating the complexities of CRM implementation can be challenging, but when you work with us, you can feel confident that you have the support and knowledge needed to succeed.

Sugar Market: All-in-one marketing automation

Sugar Market is an all-in-one automation solution designed to cater to your unique business needs and processes. With its intuitive campaign builders, dynamic personalisation, and superior reporting, it helps you stay one step ahead. It offers multi-channel marketing automation, sales and marketing alignment, and integration with Sugar Sell and Sugar Enterprise.

  • Empower your marketing teams to create content and campaigns with no code builder options
  • Engage your audience with personalised content, automated messages, and analytics
  • Predict what your customers want and need next with predictive lead scoring, profile mapping, and forecasting insights
  • Understand what is working and what is not with interactive dashboards for reporting and ROI tracking

Sugar Sell: click less, sell more

Sugar Sell is a powerful CX platform that can help you build and maintain strong relationships with your customers. It offers features such as robust forecasting, 360-degree customer view, and built-in AI to drive sales success and automate workflows. The platform also offers automated data acquisition, which constantly reviews and updates records to ensure that you have the most current information available.

You can use Sugar Sell to track and report on every activity, follow each customer’s journey, and streamline your sales cycle. Sugar’s no-code BPM and playbooks help you automate business processes, including guided selling, customer onboarding, and more.

Sugar Sell helps to minimise busy work, remove roadblocks, and eliminate blind spots. You can leverage the power of AI to provide business and customer intelligence, predict what customers need, and make better decisions about the next best action. This way, your sellers can generate revenue at velocity and scale.

Sugar Sell Editions

Sugar Serve: Create better customer experiences

Engage with customers on their terms, empower your employees with real-time insights, deliver on promises with operational excellence, and most importantly, listen to the voice of your customers! With a reliable platform, it’s never been easier to collect customer feedback, drive continuous improvement, and exceed expectations.

Sugar Serve is a robust solution that offers a rich, seamless service experience for your customers, and a powerful, easy-to-use console for your service agents. With Sugar Serve, you can streamline customer service, resolve issues faster, and provide a differentiated, positive experience at every touch point.

Sugar Serve shares a common data platform with Sugar Sell, which enables a comprehensive view of customer history and engagement across sales and service in one place. You can even monitor key performance indicators (KPIs) and track changes in real-time to identify opportunities for service improvement with sentiment analysis.

Sugar Outfitters Marketplace

SugarOutfitters is a marketplace that offers a collection of high-quality third-party apps, add-ons, and integrations. With over 200 add-ons available, it supports various capabilities such as computer telephony integration, chat and SMS functionality, multi-factor authentication, sales territory management, and more. Sugar customers can easily add products from SugarOutfitters to enhance their CRM with the exact functionality they require to accelerate finding and growing their own customers.

Check Out SugarOutfitters

InterAction: SugarOutfitters Add-On

We’re excited to introduce InterAction, our new add-on for SugarCRM! It summarises your last meeting, call or email with a contact – all within Sugar.

We’ve built InterAction based on years of helping customers get the most out of SugarCRM, tailoring its capabilities to suit their business needs and individual ways of working.

Learn more about InterAction’s features and the benefits it’s designed to bring your business.

Learn more

Featured Customer Story

Tangelo, a disruptive online sales platform, accelerated growth by integrating their Sugar Market and Sugar Sell.

With a focus on hand-picked cars, exceptional customer service, and competitive pricing, Tangelo was already making a name for itself in the local market. But they knew they needed to do more to achieve their goal of becoming a national retail platform. That’s where we came in. By helping Tangelo integrate its sales and marketing platforms, we were able to provide the tools the company needed to accelerate growth and take the business to the next level.

Read Full Story

What our clients say

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We’re a trusted SugarCRM Elite Partner


Provident CRM is an Elite Partner of SugarCRM and has over 150 years of combined experience in delivering digital solutions to businesses of all sizes and verticals. We have helped hundreds of teams across Ireland, the UK, and Europe to simplify their work lives and better serve their customers.

We have achieved the highest level of recognition in Sugar’s channel partner program by meeting or exceeding standards for technical proficiency and professional certification in Sugar products, demonstrating consistent success implementing the platform in hosted, on-premises, and private cloud environments. As one of the selected trusted SugarCRM partners worldwide that offers a full range of services for all SugarCRM editions, we take pride in getting to know our clients’ needs, their people, and their processes.

From licensing to consultancy, implementation, data migration, integration, training, custom development, and support services, everything is handled in-house by our team based in Ireland, UK, and Portugal. So, if you’re looking for a reliable and friendly partner to help you with your SugarCRM needs, Provident CRM is the way to go!

Speak with our expert consultants

expert name Trevor Rogerson
expert title Senior Sales Executive
expert phone +353 1 6930000
expert email
expert name Ryan Popek
expert title Business Development Representative
expert phone +44 799 939 1316
expert email