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SugarCRM Acquires sales-i, a Leading Provider of Revenue Intelligence Technology




We are thrilled to congratulate our esteemed partner, SugarCRM, on their latest expansion announcement of acquiring sales-i, a leading provider of a revenue intelligence solution that helps businesses maximise their revenue and profitability. This strategic move is a game-changer, empowering our customers at Provident CRM to sell smarter and paving the way for a brighter future.

This acquisition follows nearly a year of successful partnership between SugarCRM and sales-i. Together, they have been enhancing business-to-business (B2B) sales performance through AI-powered revenue intelligence, which leverages the rich data from enterprise resource planning (ERP) systems and customer relationship management (CRM) platforms. This integration will work to empower savvy businesses with actionable insights, resulting in improved sales, marketing, service, and support functions, ultimately driving greater revenue and higher customer retention.




While businesses often possess ample sales data, the real challenge lies in sifting through this information to uncover cross-selling and up-selling opportunities. To tackle this issue, SugarCRM will be able to use sales-i’s technology to capture essential insights such as product, price, quantity, and frequency from customers’ ERP systems, delivering precise and actionable insights on customer trends directly to the users.

The combination of SugarCRM and sales-i will enable the combined company of more than 550 employees worldwide to help customers unlock the value of their ERP data. Some of the core benefits include:

  1. Enabling customers to see, interpret, and act on their own customer data using the power of AI
  2. Serving as an intelligent account management system that will support companies that have large-scale management requirements
  3. Letting customers address new competitive threats by unlocking the value of their existing data, while reducing churn
  4. Offering actionable insights to increase sales and marketing efficiencies and effectiveness at a lower cost


Additionally, sales-i customers will gain from being integrated into a global organisation, allowing them to conduct business worldwide. They will also have access to advanced sales, marketing, and service automation tools, which will help them increase sales more efficiently.


How does guided selling work?

Guided selling uses AI to analyse customer data and predict future buying behaviours. By examining patterns in customer interactions and purchasing history, AI can identify new opportunities for up-selling and cross-selling and make tailored recommendations. This shift from reactive to proactive sales strategies empowers sales teams to stay ahead of market trends and customer needs.


Benefits of guided selling

  • Enhanced Customer Insights: AI-driven tools provide a deep understanding of customer preferences and behaviours. This enables sales reps to offer personalised solutions, building trust and fostering stronger relationships.
  • Increased Efficiency and Productivity: By automating data analysis, guided selling saves time and reduces the potential for errors. Sales teams can focus on selling rather than sifting through spreadsheets, leading to more efficient decision-making.
  • Shortened Sales Cycles: Guided selling helps streamline the sales process by providing clear, data-backed recommendations. This reduces the time spent on each sales cycle and accelerates the decision-making process.
  • Higher conversion rates: Companies using guided selling to offer relevant and timely suggestions can experience increased conversion rates and enable sales reps to close deals more effectively.
  • Improved Sales ROI: Recent research by McKinsey indicates that AI investments can lead to a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%. Guided selling contributes significantly to these improvements by optimising sales strategies and resource allocation.


The shift to digital selling

The digital age has changed how customers make purchasing decisions, favouring self-service over speaking with a sales rep. Today’s buyers are more informed and prefer a personalised experience. As a result, sales teams must adapt to these new preferences by leveraging digital sales channels and AI-driven insights.


Embracing the change

To stay competitive, sales teams need to embrace guided selling fully. This involves integrating AI-powered tools into their tech stack to streamline processes and enhance overall efficiency. By transforming raw data into actionable insights, guided selling helps sales reps tailor their outreach and anticipate customer needs, resulting in increased satisfaction and higher sales conversions.

Guided selling is not just a trend; it’s a necessity for modern sales success. By adopting AI and predictive analytics, sales teams can transform into trusted advisors who anticipate customer needs and provide valuable solutions. The benefits are clear: increased productivity, accelerated sales cycles, and boosted revenue. As the digital landscape continues to evolve, embracing guided selling will be crucial for sales teams aiming to thrive in the competitive B2B market.

By staying ahead of the curve and leveraging the power of AI, sales teams can turn data-driven insights into meaningful conversations, foster lasting relationships, and achieve unparalleled success in the world of B2B sales.


What this means for Provident CRM customers

For our valued customers at Provident CRM, this acquisition signifies an exciting evolution in the capabilities we can offer. Our SugarCRM customers can benefit immensely from the integration with sales-i, gaining access to advanced revenue intelligence tools that will unlock the rich sales data within their ERP systems. This means more actionable insights, improved sales and marketing efficiencies, and enhanced customer retention strategies.

The combined strength of SugarCRM and sales-i will empower your teams with intelligent, AI-driven solutions that streamline processes and drive profitability. As your trusted partner, Provident CRM is committed to helping you leverage these new tools to achieve greater success and stay ahead in a competitive marketplace.



At Provident CRM, we’re thrilled about the integration of sales-i’s advanced tools with SugarCRM. This development represents a significant leap forward for our customers. By leveraging guided selling and AI-driven insights, sales teams can now anticipate customer needs more accurately, personalise their approach, and ultimately drive higher conversion rates.

This proactive strategy not only streamlines sales processes but also fosters stronger customer relationships and increases overall sales efficiency. Embracing these cutting-edge technologies allows our clients to stay ahead of market trends and achieve unparalleled success in an increasingly competitive landscape.

– Sara Tatam, Head of Sales, Provident CRM


Ready to see sales-i integrated with SugarCRM in action?

Check out the recording of our special SugarCRM Office Hours edition, featuring our product experts and special guest speaker John, Downes, Account Executive at sales-i, to learn more about who you can leverage Sugar’s capabilities to better identify untapped opportunities, make more data-driven decisions, and grow your revenue with AI sales insights.


Book a personalised demo with one of our experts

Schedule a time via the link below and see firsthand how AI-driven insights can help you unlock new opportunities, enhance customer relationships, and boost your revenue.

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