We’re delighted to share that Provident CRM, a long-standing Elite Partner of SugarCRM for over two decades, has been honoured by the All-Ireland Business Foundation (AIBF), with its dedicated SugarCRM Division named Business All-Star CRM Provider of the Year 2026.
This prestigious recognition celebrates our leadership in designing and delivering bespoke SugarCRM solutions that transform customer engagement, process automation, and long-term business growth for clients across Ireland and Europe.
Under the strategic leadership of John Malone, Chief Executive Officer, James Forde, Chief Technical Officer, and Chantelle Murray, Chief Financial Officer, our SugarCRM partnership has earned a reputation for excellence through deep product expertise, consultative insight, and an unwavering focus on client outcomes.
By helping organisations turn customer data into actionable intelligence, our team empowers businesses to build transparency, trust, and efficiency into every customer interaction.
This latest accreditation highlights our Elite Partnership’s sustained performance, professional integrity, and customer-first approach. Building on our own All-Star pedigree, it reaffirms our position as one of Ireland’s foremost providers of transformative CRM technology – and a key driver of digital innovation within the Irish business landscape.
Gary Cullen, Chief Revenue Officer of Provident CRM pictured with Bevin Mahon (AIBF President), Dr. Briga Hynes (Chairperson AIBF Adjudication Board), and Elaine Carroll (AIBF CEO) as we were honoured with the Business All-Star CRM Provider of the Year 2026 from the All-Ireland Business Foundation.
Reacting to the news, Chantelle Murray, Chief Financial Officer at Provident CRM said:
“We’re incredibly proud to receive this recognition from the All-Ireland Business Foundation. Our SugarCRM Division is built on collaboration, deep product knowledge, and a shared belief that technology should empower people and organisations. This accreditation reflects the expertise and dedication of our team and our commitment to helping clients achieve measurable, lasting success.”
“Provident CRM’s SugarCRM Division exemplifies the technical precision and client partnership that define All-Star excellence. Their ability to tailor powerful CRM solutions to real business needs while maintaining integrity and transparency has made them leaders in this field. This accreditation acknowledges a proven record of innovation and trust.”
– Kieran F. Ring, Deputy Chair of the AIBF Adjudication Board
Kapil Khanna, Managing Director of the AIBF, added, “The SugarCRM Division of Provident CRM has demonstrated exemplary leadership, consistency, and customer value. Their focus on transparency and results-driven solutions represents exactly what the Business All-Star Accreditation celebrates.”
He said, “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”
The All-Ireland Business Foundation is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class Irish businesses.
As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.
Business All-Star Accreditation Is The Nation’s Symbol Of Trust.
Currently, there are over 750 companies that are accredited by AIBF. Since 2014, over 5000 companies have participated in their programs.
The AIBF also hosts the annual All-Ireland Summit and monthly gatherings to promote peer-learning and collaboration among its accredited companies.
For more information please visit www.aibf.ie.
To learn more about our accreditation, visit our All-Star showcase page.
As we look ahead, this accreditation serves as both recognition of how far we’ve come and motivation to keep raising the bar. Our focus remains on helping organisations simplify complexity, unlock the full value of their software, and build stronger customer relationships. We’re committed to continuous improvement, expanding our expertise, and ensuring that every client experience reflects the trust and excellence behind the Business All-Star mark.
To learn more about us at Provident CRM, check out who we are and what we do here.
