We are proud to announce that Provident CRM has been accredited with the coveted Business All-Star 2025 accreditation by the All-Ireland Business Foundation (AIBF).
This recognition celebrates our outstanding commitment to performance, trust, and customer centricity – the three pillars of AIBF accreditation – and highlights our position as a trusted partner for organisations seeking to transform how they connect with their customers.
As a leading digital transformation consultancy, we provide customer relationship management (CRM) and business process solutions, working with organisations across Ireland, the UK, and beyond. As a SugarCRM Elite Partner and a monday.com Platinum Partner, we help businesses design, implement, and optimise customer engagement strategies. Our mission is to empower teams and organisations with innovative technology, trusted support, and a focus on long-term relationships.
Provident CRM is wholly owned by our founders – John Malone, Gary Cullen, and James Forde – and for over 20 years, we have specialised in helping businesses improve customer engagement through innovative, cloud-based platforms. We work with clients across industries to tailor, implement, and integrate digital solutions that deliver measurable results. Our commitment to exceeding quality standards, together with our continued advancements in certifications with our main technology partners, supports our success in driving strong user adoption and proven customer satisfaction.
The Provident CRM team came together to celebrate being awarded the prestigious accreditation in Dublin city centre
At the heart of this achievement is our Chief Financial Officer, Chantelle Murray, who plays a central role in our growth and strategic direction. With extensive experience in finance, operations, and leadership, Chantelle brings a strong commercial focus to Provident CRM, ensuring we are positioned for sustainable success while staying true to our mission of empowering clients through innovative technology.
Chantelle is known for her collaborative leadership style and her ability to translate complex financial strategies into practical actions that drive business performance. She is deeply committed to building a culture of trust, accountability, and innovation – values that align closely with the All-Ireland Business Foundation’s pillars of Performance, Trust, and Customer Centricity.
Her work as CFO not only strengthens Provident CRM’s financial foundations but also ensures the company continues to deliver long-term value to clients, employees, and partners.
Reacting to the news, Chantelle Murray said:
“We are absolutely thrilled to be accredited as a Business All-Star by the All-Ireland Business Foundation. This prestigious recognition reflects our unwavering commitment to customer happiness and the values of trust and performance that shape everything we do.
It highlights our approach as long-term, trusted partners, helping businesses achieve sustainable success and unlock the full potential of their digital ecosystem. For our team, it reinforces our dedication to continuous improvement and consistently delivering excellence. For our customers, it guarantees a relationship built on mutual trust, collaboration, and a deep understanding of their goals.
We don’t just provide CRM and business process solutions – we simplify complexity, empower teams, and drive meaningful results. More than just an award, this is a reflection of the confidence our clients place in us – and a promise that we will continue to help them thrive with every customer interaction.”
“Provident CRM exemplifies excellence in performance, innovation, and customer service. Their expertise in delivering world-class CRM solutions, combined with their focus on trust and partnership, makes them a standout leader in Ireland’s technology sector.”
– Kieran F. Ring, Deputy Chair of the AIBF Adjudication Board
Kapil Khanna, Managing Director of the AIBF, added, “Provident CRM represents the spirit of Business All-Star Accreditation – delivering best-in-class services while keeping the customer at the centre of every decision. We are delighted to welcome them to the AIBF Tribe as a Business All-Star 2025.”
He said, “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”
The All-Ireland Business Foundation (AIBF) is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class Irish businesses.
As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.
Business All-Star Accreditation is the nation’s symbol of trust.
Currently, more than 750 companies are accredited by the AIBF, and since 2014, over 5,000 companies have participated in its programmes.
The AIBF also hosts the annual All-Ireland Summit and monthly gatherings to promote peer-learning and collaboration among accredited companies.
As we look ahead, this accreditation serves as both recognition of how far we’ve come and motivation to keep raising the bar. Our focus remains on helping organisations simplify complexity, unlock the full value of their CRM, and build stronger customer relationships. We’re committed to continuous improvement, expanding our expertise, and ensuring that every client experience reflects the trust and excellence behind the Business All-Star mark.
To learn more about us at Provident CRM, check out who we are and what we do here.
