SugarCRM Named on the Constellation ShortListTM Sales Force Automation

Recognised as a Leading Offering for Early Adopters Pursuing Digital Transformation

SugarCRM announced it was named to the Constellation ShortList™ for sales force automation. With 52 percent of the Fortune 500 turning over since 2000, success requires a rethink around the core mission and business model of an organization. The companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

Different from legacy CRM vendors, the Sugar platform helps sellers sell and customer service agents deliver an extraordinary customer experience. In the era of digital transformation, organisations can use Sugar to gather and organise information about the customer across all internal and external data sources. From there, the CRM becomes much more than a tool to accurately forecast sales pipelines. Instead, it is the backbone of a modern, customer-first strategy.

“It’s an honor to be on Constellation Research’s ShortList. But, when I look at all the vendors included, it’s even more satisfying to know we are the only company that is solely focused on CRM, and one of the only companies that continues to truly push CRM”

“Over the past year, SugarCRM has made a number of enhancements to the Sugar platform, announced new product offerings, and formed partnerships aimed at empowering organizations to go beyond simple ‘SFA’ and truly create standout sales engagement strategies and better overall customer experiences.” continues Martin Schneider, head evangelist at SugarCRM.

Constellation advises early adopters using disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

“Form must follow function in digital transformation. Once you craft the right digital business models, you’ll need the right digital technologies for success,” said R “Ray” Wang, chairman and founder at Constellation Research. “As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful. Each Constellation ShortList guides companies to the right technologies for their transformation initiatives.”

Constellation considers the following criteria for these offerings:

  • Ease of use, user interface
  • Ability to track prospects and customers through sales cycle
  • Marketing integration for full prospect engagement visibility
  • Customer support visibility and management post-sale
  • Extensibility through ecosystem of third-party integration apps
  • Productivity tools and extensions to increase usage and adoption
  • Focus on mobility and collaboration
  • Advanced analytics and role-based reporting
  • Pricing packages
  • Post-sale support and community


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Sugar pricing is simple and affordable, so it can deploy it to all customer-facing employees, and know what it’s going to cost. Recognized by leading industry analysts as a CRM visionary and innovator, Sugar is used by more than 1.5 million individuals in over 120 countries. To learn more visit SugarCRM or follow @SugarCRM.

A little bit about Provident CRM

Provident CRM is a global CRM consultancy specialising in Sugar, business process improvement tools and systems integrations. We are among the top SugarCRM Partners worldwide holding the coveted Elite Partner status.

With offices across the UK and Ireland we have shared our experience and knowledge with organisations in both the public and private sectors. Partnering with our Customers, we focus on delivering value, sustainability, efficiencies and productivity.

We have already helped hundreds of organisations to deploy Sugar, assisting in change management and user adoption. We are looking forward to partnering with you, discussing your implementation and helping to realise your vision for unparalleled customer experience.