Controlling CRM Costs: A Buyers Guide

Today, most modern enterprise software is sold via a subscription model, meaning users pay an annual fee to access the software. However, when it comes to customer relationship management (CRM) initiatives, these subscription costs can be misleading. Many vendors charge several additional fees to the user in order to fully realize the value of the CRM software.
These additional fees can include costs involved with accessing the software via a mobile device, making additional customizations, and costs associated with integrating with other data and technology systems inside and outside the organization. If a business does not fully understand these potential pricing pitfalls, the total cost of ownership (TCO) of the overall CRM initiative can rise considerably over the course of the deployment. However, by understanding up-front what additional costs or fees may be incurred, organizations can make an educated, if not more cost-effective choice when choosing a CRM provider.
This whitepaper provides a comparative price analysis of three leading CRM solutions on the market today:

  • Microsoft Dynamics CRM
  • Salesforce
  • SugarCRM