Sugar Awarded “Most Innovative CRM – Global 2016”

SugarCRM Inc., one of the most empowering, adaptable and affordable CRM solutions on the market, today announces it has been named “Most Innovative CRM – Global 2016” at this year’s Capital Finance International (CFI) Awards.

Each year, CFI aims to identify and reward excellence in individuals and organizations that truly add value and contribute significantly to the convergence of economies.

The award selection panel commended Sugar for taking a customer-facing approach, praising the way the platform gives more use to the individual user in order to improve the customer experience. The panel also recognized the level of the company’s technological innovation, thanks to a number of intelligent partnerships made throughout the past year; notably with IBM, helping to improve the CRM’s cloud capabilities.

It is a great honor to be named the Most Innovative CRM Global by CFI. Our innovations all have the same vision – to help companies build extraordinary customer relationships. This accolade is proof that we continue to be a leading choice for Capital Finance enterprises that are looking for a modern alternative to the CRM status quo.

To read Capital Finance International’s assessment, please click here.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Sugar pricing is simple and affordable, so it can deploy it to all customer-facing employees, and know what it’s going to cost. Recognized by leading industry analysts as a CRM visionary and innovator, Sugar is used by more than 1.5 million individuals in over 120 countries. To learn more visit SugarCRM or follow @SugarCRM.

A little bit about Provident CRM

Provident CRM is a global CRM consultancy specialising in Sugar, business process improvement tools and systems integrations. We are among the top SugarCRM Partners worldwide holding the coveted Elite Partner status.

With offices across the UK and Ireland we have shared our experience and knowledge with organisations in both the public and private sectors. Partnering with our Customers, we focus on delivering value, sustainability, efficiencies and productivity.

We have already helped hundreds of organisations to deploy Sugar, assisting in change management and user adoption. We are looking forward to partnering with you, discussing your implementation and helping to realise your vision for unparalleled customer experience.