Understanding the Customer Journey

understanding-journey image

First things first we need to understand what we mean by ‘The Customer Journey’ so here is the definition; Instead of looking at just a part of a transaction or experience, the Customer Journey documents the full experience of being a customer. The crucial element of this methodology is looking at the customers purchasing cycle from the customer’s perspective and not from your organisations viewpoint. At this point you may be asking, “why would I do this?”. Well it’s simple, satisfied customers are likely to tell between 4 and 6 friends about their experience whereas unsatisfied customers are likely to …

SugarCRM Wins Again at the IT-Awards

SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced that the company is once again among the winners of the German IT-Awards 2016 of the Vogel IT-Medien which were presented last Thursday in Augsburg. The German SugarCRM team received the prestigious award in Gold in the category “Cloud CRM”. For six months, the readers of the various insider-portals of Vogel IT-Medien were called upon to vote for their respective favorites in the categories Big Data, Cloud Computing, Datacenter, IP / Networks, Security and Storage. …