Post-Brexit, SugarCRM Offers Pricing in British Pounds and Euros

Press Release:

Move Designed to Help Customers in the Wake of Recent Currency Fluctuations

CUPERTINO, Calif.– July 18, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that it will now accept the British Pound Sterling and the euro for customer orders. Because of the ongoing economic impact of Brexit, SugarCRM updated how it processes payments to give UK customers the option to place orders and pay the company in US dollars, euros or British pounds and other European customers the option to pay in US dollars or euros.

“Because of the uncertainty of the financial markets in the aftermath of the Brexit vote, we felt the right thing to do was to work with our UK and European customers and partners to provide them the option to pay in local currencies,” said Steve Valenzuela, chief financial officer at SugarCRM. “As we have grown as a company and increased our sales to enterprise customers, we have an increasing number of customers signing multi-year agreements. By offering pricing in local currency, we can provide these customers with greater cost certainty over the life of their subscription.”

Provident CRM will continue to provide all of our clients, both future and present, the option to pay in either Euro, British Pound or US Dollar.

SugarCRM also introduced Sugar 7.7. This latest version of its CRM platform combines best-in-class business process management (BPM) with a consumer-grade user experience across all devices to automate complex business processes and help people “connect i2i” — individual-to-individual. New Advanced Workflow tools in Sugar 7.7 allow non-technical users to automate and optimize even the most complex business practices, resulting in heightened customer experiences, improved productivity and reduced operating costs.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Sugar pricing is simple and affordable, so it can deploy it to all customer-facing employees, and know what it’s going to cost. Recognized by leading industry analysts as a CRM visionary and innovator, Sugar is used by more than 1.5 million individuals in over 120 countries. To learn more visit SugarCRM or follow @SugarCRM.

A little bit about Provident CRM

Provident CRM is a global CRM consultancy specialising in Sugar, business process improvement tools and systems integrations. We are among the top SugarCRM Partners worldwide holding the coveted Elite Partner status.

With offices across the UK and Ireland we have shared our experience and knowledge with organisations in both the public and private sectors. Partnering with our Customers, we focus on delivering value, sustainability, efficiencies and productivity.

We have already helped hundreds of organisations to deploy Sugar, assisting in change management and user adoption. We are looking forward to partnering with you, discussing your implementation and helping to realise your vision for unparalleled customer experience.