Sunday Business Post Article December 2016

SBP December Cover

Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.” According to Daniel Heck, senior director of marketing, EMEA, at SugarCRM: “There is a myth across industries that all the leading CRM providers are the same and it doesn’t really matter who you choose — this is simply not the case.

SugarCRM Wins ISM Top 15 CRM Enterprise Software Award

CUPERTINO, Calif. – June 10, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that Sugar® was selected by ISM Inc., customer-centric strategic advisors, as a Top 15 CRM Enterprise Software Award winner. After intensive testing and evaluation by the ISM Software Lab, Sugar emerged as a leader in its category — and an innovator in the fast-paced and growing CRM industry overall. Each software nominee was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, …