Watch the webinar – Countdown to GDPR – Are You Ready?

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). GDPR will require organisations to respect and protect personal data that is held, from individuals, no matter where …

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble. Keeping up with changes in the …

Webinar – Countdown to GDPR – Are You Ready?

The General Data Protection Regulation (GDPR) is coming up fast and whilst there’s lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond. We are delighted to have David Fowler, The Head of Digital Compliance with Act-On, discussing the …

SugarCRM Announces its 2017 Class of Elite Partners

CUPERTINO, CA – March 15, 2017 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that 18 of its worldwide channel partners have achieved Elite Partner status for 2017. Elite status is determined by meeting product competency requirements, joint sales execution and …

Customer Experience in 2017

Well, 2016 will be a tough act to follow. With all the twists and turns of a Hollywood blockbuster, it was a year no-one is going to forget in a hurry. But let’s not dwell on the past. At this time of year it’s de rigueur to roll out the dusty crystal ball and predict what the coming weeks and …

Building Solid Relationships with Customers (Part 1)

By 2020, customer experience will outweigh the importance of price and product. Are you investing enough in building relationship with a customer? This is the first in a new blog series on the role of customer relationships and how Relationship Analytics can improve your key sales and business metrics. There is a common notion that once you have developed a …

Six CRM Predictions for 2017

Yet another set of CRM predictions… It is that time of year, where every analyst, “thought leader” and blogger starts pumping out their top predictions for the coming year. Usually, these are safe, boring add-ons to perennial topics of discussion and/or an exercise in buzzword bingo. But I do believe that this year, we are actually going to see the …

Sunday Business Post Article December 2016

SBP December Cover

Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.” According to Daniel Heck, …