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Provident CRM achieves record revenue and most profitable year in the company’s history in 2021

2021 company & financial highlights:

  • Record monthly billing in excess of €1M for the first time in September 2021
  • 67% increase in YoY Operating Profits to end November 2021
  • Recruitment expansion in 2021, helping employee count to surpass 50 for 1st time
  • Positive trends in the industry and partner’s products

“Provident CRM had another outstanding year as our partners’ solutions continue to transform customer relationships, improve processes, and drive business success in a digital-first world”, said John Malone, CEO & Founder, Provident CRM. “Our talented employees, customer-centred philosophy and innovation-driven leadership distinctively position us for continued growth and profitability. I would like to acknowledge and thank the amazing customers we have across UK and Ireland; without them, none of this would have been possible.”

 Dublin, 23 December 2021 – Provident CRM announced record revenue in excess of €1M in a single month for the company in September 2021 – this was a cumulation of an extremely strong year of month-on-month growth to the year end. Headquartered in Dublin, Ireland, with substantial operations in the UK, the independent digital solutions consultancy can look back on the most successful fiscal year in its more than 20 years of existence.  Provident CRM customers are split evenly between the UK and Ireland across both Public and Private Sectors.

The increase in demand for customer relationship management systems (CRMs), customer engagement, CX, and task management software accelerated digital transformation in many companies around the world, mainly due to remote work impositions. The industries that Provident CRM serves developed positively, even during extended local lockdowns in a global fight against COVID-19. These include Healthcare, Business Services, Technology, as well as a diverse range of other industries.

Investments strengthen competitiveness and core business

In 2021, Provident CRM consistently grew the business through investing in resources, human capital and a modern office in the heart of Dublin’s Digital Docklands in Ireland. The company’s new dedicated space at Dogpatch Labs, an enterprise hub focused on accelerating the development of the Irish startup ecosystem, offers a unique coworking space with events and meeting room spaces for the local tech community.

The company has also recently launched its new website, The website offers a clean, modern design, with a better user-centric experience and improved navigation, functionality and responsiveness across all browsers and devices.

These investments have supported Provident CRM’s goals in strengthening its competitive advantage and advancements in certifications with its main solution partners. In addition to Provident CRM’s Elite Partner status with SugarCRM and Platinum Partner status with HubSpot, the company received Platinum Partner Tier with in July 2021. The certification is the highest rank recognition in’s partnership program, marking a milestone for Provident CRM. The achievement reflects the business objectives of generating sustainable and strategic alliances with global leading and transformative customised digital solutions for enterprises.

Outlook for the future

Provident CRM is committed to preparing for the future and achieving outstanding results as the team will grow across all business areas in 2022. By the end of 2021, Provident CRM’s headcount is due to surpass 50 employees working in a hybrid model. The business will continue to invest in the well-being of its staff through wellness initiatives and employee recognition programmes. In addition, Provident CRM supports a range of charitable causes in support of the communities in which it operates, with CSR contributions of over €5,000 in 2021.

The global pandemic situation, newly discovered variants, and vaccination rollouts considerably affect how Provident CRM predicts future developments for the business and stakeholders. However, the company expects demand for digital solutions consultancy to remain high for the year overall and anticipate sustained revenue growth for the first half of 2022.

About Provident CRM

Provident CRM has provided business and technology consultancy services across Ireland, the UK, and Europe for nearly twenty years. The company delivers cross-functional Customer Relationship Management (CRM) implementations across Sales, Marketing, and Service departments, custom Marketing Automation (MA) integrations, and Business Process Management (BPM) services. All are supported by comprehensive training and continuous account management, ensuring successful adoption and deployment.

Provident CRM is wholly owned by the Founders John Malone, Gary Cullen and James Forde. The business had no external investors or Debt, a real-life example of a garage startup to multi-million euro business by organic growth.


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