The Marketing Manager Playbook: Resources for Data-driven Marketers
What's behind your marketing strategy – gut instinct or information?
Experts agree that data will define the future of marketing. So while a good marketer must still have creative vision, they must also be an adept analyst.
It can be difficult to become data-driven overnight; there are many moving parts that you must begin to track and evaluate in order to become more strategic in your marketing.
The Marketing Manager Playbook: Resources for Data-driven Marketers is designed to walk you through these steps and put information at the heart of your marketing strategy.
This free eBook includes:
- How to evaluate your existing data
- How to analyse your data
- Turning your data into actionable insights
- Strategising with your customers in mind
- Setting the right goals
- Monitoring your data
- Templates, cheat sheets, and downloads for your resource
- And more!
Download the free eBook now!