What Search Engine Marketing (SEM) is and How it Can Help [Free Guide Download]
There's seems to be an infinite list of jargon and acronyms surrounding modern marketing practices. It can be difficult to keep up with!
Breaking down the jargon in order to truly understand the meaning of these phrases is so important, especially when it comes to SEO and SEM.
SEO, or search engine optimisation, is where most people start, but you might not known as much about SEM, or search engine marketing.
We have a free guide that will teach you everything you need to know about SEM, including why it's different from SEO and how you can successfully apply SEM strategies in your business.
The in-depth guide covers:
- The difference between SEO and SEM
- Whether you need both SEO and SEM
- How to succeed at beginner SEM
- Understanding your customer's intent
- Keyword optimisation
- And more!
Download the free guide here!