Building Solid Relationships with Customers (Part 1)

By 2020, customer experience will outweigh the importance of price and product. Are you investing enough in building relationship with a customer? This is the first in a new blog series on the role of customer relationships and how Relationship Analytics can improve your key sales and business metrics. There is a common notion that once you have developed a superior product or service with a strong value prop, you don’t need to invest a whole lot in the sales process. It’s the whole “good products sell themselves” fallacy. Top performing B2B sales leaders and reps don’t buy into this …