Six CRM Predictions for 2017

Yet another set of CRM predictions… It is that time of year, where every analyst, “thought leader” and blogger starts pumping out their top predictions for the coming year. Usually, these are safe, boring add-ons to perennial topics of discussion and/or an exercise in buzzword bingo. But I do believe that this year, we are actually going to see the beginnings of some serious shifts in the CRM market. The general advancements in key technology areas like Internet of Things (IoT) and Artificial Intelligence (AI), coupled with the press for more modernization among legacy CRM users, will be causing a …

Sunday Business Post Article December 2016

SBP December Cover

Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.” According to Daniel Heck, senior director of marketing, EMEA, at SugarCRM: “There is a myth across industries that all the leading CRM providers are the same and it doesn’t really matter who you choose — this is simply not the case.