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Virgin Mobile USA Partners with SugarCRM as It Revamps Its Mobile Strategy

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that Virgin Mobile USA has selected SugarCRM to better service customers with a modern, digital engagement strategy as part of the brand’s coming evolution.

In deciding on a new platform, Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable CRM that will help the company engage customers in new ways. SugarCRM also has a track record of successful deployments with other telecommunications companies around the world.

“As part of the new strategy for Virgin Mobile, we saw a need for a modern and innovative CRM that would help better meet the needs of our customers. As we got to know the team at SugarCRM, it was clear there was a lot of synergy. They, like Virgin Mobile, are industry disruptors that go head-to-head with large competitors by offering something different than the status quo. That appealed to us and we are thrilled to have SugarCRM as a strategic partner.”Dow Draper, Virgin Mobile USA CEO

SugarCRM is a favorite of many communications service providers (CSPs) around the world to help achieve competitive differentiation by taking their customers’ view and adjusting interactions accordingly. CSPs are now competing with new media providers like Google and Facebook, and need software adept at addressing the expectations of increasingly demanding customers in the era of cloud, mobility and social – particularly when attempting to attract millennial customers.

CSPs are also known to have complex back-end infrastructure that requires a flexible, customizable CRM. Sugar has a single, clear code base, platform and APIs, which makes customization a much simpler process.

ABOUT SUGARCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Sugar pricing is simple and affordable, so it can deploy it to all customer-facing employees, and know what it’s going to cost. Recognized by leading industry analysts as a CRM visionary and innovator, Sugar is used by more than 1.5 million individuals in over 120 countries. To learn more visit SugarCRM or follow @SugarCRM.

A ITTLE BIT ABOUT PROVIDENT CRM

Provident CRM is a global CRM consultancy specialising in Sugar, business process improvement tools and systems integrations. We are among the top SugarCRM Partners worldwide holding the coveted Elite Partner status. With offices across the UK and Ireland we have shared our experience and knowledge with organisations in both the public and private sectors. Partnering with our Customers, we focus on delivering value, sustainability, efficiencies and productivity.

We have already helped hundreds of organisations to deploy Sugar, assisting in change management and user adoption. We are looking forward to partnering with you, discussing your implementation and helping to realise your vision for unparalleled customer experience.

SOURCED FROM – SUGARCRM.COM