5 steps to manage the customer journey for B2B success

Dice b2b success

Studies show that customers who experience consistently positive interactions with a company are likely to buy from that company again, and again. For example, a recent McKinsey report states that 70% of buying experiences are based on how the customer feels they are being treated. And, 55% of customers would pay extra to companies to guarantee better service, according to Defaqto Research. Conversely, a customer is 4 times more likely to defect to a competitor if the problem is service-related than it is price or product-related(1). So, how can you get started building a customer-centric organisation that consistently creates extraordinary …