SugarCRM Nabs 2015 CRM Excellence Award

Sugar Honored for Helping Clients Improve CRM

CUPERTINO, Calif. – May 12, 2015 – SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that TMC, a global, integrated media company, has named Sugar a recipient of a 2015 CRM Excellence Award, presented by CUSTOMERmagazine. The recognition underscores Sugar’s role as the backbone of a comprehensive enterprise customer engagement strategy that helps transform businesses through an understanding of the customer journey.

SugarCRM is driving a revolution in what businesses expect from CRM by fusing it with the customer journey to help companies connect with their customers individual to individual (i2i). As the cornerstone of this movement, Sugar manages key points of engagement along the customer journey, coordinating the actions of individuals and empowering them with the right information and tools at the right time. Ultimately, with Sugar, companies can close the gap between understanding customers and taking the actions that make customer relationships extraordinary.

“We’re honored that Sugar has been recognized as a standout solution in the CRM industry,” said Larry Augustin, CEO, SugarCRM. “This award reflects the success we’ve achieved bringing innovation to the CRM market, and serves as further proof of our leadership in creating extraordinary customer relationships and transforming an industry.”

“The 16th Annual CRM Excellence Award honors SugarCRM for being a true CRM partner to its customers and clients,” said Rich Tehrani, CEO and group editor-in-chief, TMC. “SugarCRM has demonstrated to the editors of CUSTOMER magazine that Sugar improved the processes of their clients’ businesses by streamlining and facilitating the flow of information.”

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2015 CRM Excellence Award winners are highlighted in the May 2015 issue of CUSTOMER magazine.

ABOUT SUGARCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

ABOUT CUSTOMER

Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit http://www.customer.tmcnet.com.

ABOUT TMC

TMC is a global, integrated media company that supports clients’ goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, IoT Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world’s leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 – HTML5 & Mobile App Developer Conference; IoT Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit – The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo; Fitness and Sports Wearable Technology (FAST) Expo, WebRTC Conference & Expo; and more. Visit TMC Events for additional information.

For more information about TMC, visit www.tmcnet.com.

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