When the companies decide to implement a CRM starts a lot of doubts, thinking about it SugarCRM prepared this White Paper with Chris Bucholtz who is Editor Chief of CRM Outsiders to explain the main doubts.
You can read the subject below:
What CRM Means for Small and Medium Enterprises (SMEs);
The ability to grow without losing intimacy with customers;
The ability to scale your workforce more slowly than your customer base;
The opportunity to market to customers with the same effectiveness as a large company;
The foundation for keeping your business information from becoming silo’ed;
Advantages and Disadvantages SMEs Have with CRM;
Choosing and Implementing CRM Applications;
Growing Your CRM Operations.
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